Beat store in India: 3 Indian stores compared for buyers

A beat store in India is a website where you buy a licence to a producer’s beat, pay in rupees and download the files with a written licence. Three Indian beat stores take UPI today: Airtune, BeatStore (beatstore.in) and Beat22. This guide helps artists pick one safely, and shows when a global store makes more sense.

In short

• Three Indian stores take UPI: Airtune, BeatStore and Beat22, formerly illpeoplemusic.com.
• Pick on safety: the licence before you pay, your name on it, a way to verify it.
• Global stores like BeatStars have far more beats, but charge in US dollars without UPI.

This page is for buyers. If you want all six stores ranked on fees, payouts and commission, read our best beat marketplace in India comparison instead.

Which beat stores in India can you buy from?

Three beat stores in India let artists pay in rupees by UPI: Airtune, BeatStore and Beat22. All three list beats from Indian producers, let each producer set their own prices, and give you a licence with every purchase. We read each store’s own pages on 8 Nov 2026.

Airtune is run by Airtune IN from Chandigarh. Producers join by invite, and every licence is signed in your legal name and saved as a PDF with a QR code. Buyers in India pay in rupees, and buyers abroad pay in US dollars, at prices each producer sets separately.

BeatStore takes UPI, RuPay, cards, net banking and pay later through Razorpay, and also takes international cards in US dollars. Beat22 is run by Ill People Productions Private Limited from Gurgaon. At checkout it lists UPI, cards, EMI, netbanking, wallets, pay later and PayPal. Each store handles licences and refunds differently, as the table shows.

All facts from each store’s own pages and app, checked 8 Nov 2026.

Is Beat22 the same as illpeoplemusic?

Yes. Beat22 is the new name of illpeoplemusic.com, an Indian beat store. Beat22’s own blog says the platform launched in 2019 as illpeoplemusic.com with 20 handpicked producers from across India, and took the name Beat22 in 2025. The blog explains that “22” is read as “bai” in Punjabi, which means brother.

Typing illpeoplemusic.com today opens the Beat22 site, which calls itself “India’s biggest beats marketplace” (checked 8 Nov 2026). Its help centre names the founders as Kanav Singh Mehra and Ashish Sudhera, with headquarters in Gurgaon, Haryana. The company behind both names is Ill People Productions Private Limited.

So if a producer sends you an old illpeoplemusic link, or a licence that names Ill People, it comes from the same business. Check that licence the way you would check any other: open the store’s verify page, and match the beat title, your name and the price you paid.

Can you buy beats from global stores in India?

Yes, you can buy beats from global stores such as BeatStars, Airbit and Traktrain in India, but you pay in US dollars by card or PayPal. None of the three lists UPI as a checkout method on its own help pages (checked 8 Nov 2026). Your bank may also add a foreign currency charge to a card payment.

What global stores offer is choice. BeatStars says its Marketplace stores “tens of millions” of audio files. Producers can also sell through their own BeatStars Pro Page, outside the Marketplace.

Watch the extra fees. On the BeatStars Marketplace, a service fee of 12% of the subtotal is added to the price of beats, kits and services, unless the seller covers it. The fee does not apply on Pro Pages. On Traktrain, card payment works only when every beat in your cart comes from one producer who accepts cards.

• Worked example: a $30.00 beat on the BeatStars Marketplace costs you $33.60 with the 12% fee (our maths). The same beat on the producer’s Pro Page costs $30.00.
• Airbit lists “PayPal, debit/credit cards, Apple Pay & Link” for buyers.

How do you pick a safe beat store in India?

A safe beat store in India shows you the full licence before you pay, puts your name on it, and gives you a way to prove it later. Distributors, labels and YouTube may ask for that proof once your song is out. A store that hides its terms until after payment is a red flag.

Next, look at how you pay. Paying inside the store, through a gateway such as Razorpay, keeps a record of the order and ties it to your licence. Sending money straight to a stranger’s UPI ID over Instagram DMs gives you no licence and no protection.

Last, read what happens if something goes wrong. Find out how many days you have to report missing or broken files, and whether the store steps in to fix it. These rules differ a lot between stores, so check them before you buy, not after.

Use these five checks on any store.

1. Read the licence first: files, streams, videos, credit and Content ID.
2. Check your name is on it: a licence in your legal name is stronger proof.
3. Look for a verify page: Airtune and Beat22 both verify licences by QR. Here is how to verify a beat licence.
4. Pay inside the store: never by direct transfer to someone in your DMs.
5. Know the refund rule: how many days you get, and for what problems.

Watch out: a “producer” who asks you to pay by UPI in DMs, then sends files and a PDF by WhatsApp, may not own the beat at all. Read our list of common music producer scams before you pay anyone outside a store.

What does a beat cost on an Indian beat store?

A beat on an Indian beat store usually costs a few hundred to a few thousand rupees for a lease, and much more for an exclusive. Each producer sets their own prices, so the same store can show a wide range. The licence tier decides most of the price, because better tiers give you better files and more rights.

On Airtune, every paid licence has a minimum price in rupees and in dollars, shown below, and no maximum. An Exclusive takes the beat off sale. BeatStore’s homepage shows non-exclusive licences from ₹499.00 and exclusives from ₹1,999.00, and also lists a “Free For Profit” licence type.

Beat22’s site advertises free MP3 downloads and leases of “Upto 99 years”. Always compare the files and rights you get, not just the price. A cheap MP3 lease may be fine for a demo, but a release usually needs a WAV.

Worked example: a discount on Airtune. Coupons and offers can take a price below the minimum, but never below half of it. So an Easy WAV licence, with a ₹999 minimum, can never sell for less than ₹499.50 (our maths on the 50% rule). For a step-by-step buying checklist, see how to buy beats online in India.

Which beat store in India should you choose?

Choose a beat store in India by the one thing you need most from this purchase. For proof you can show a distributor or label, pick a store that signs the licence in your name and lets anyone verify it. For more ways to pay, such as EMI or PayPal, pick the store with the widest checkout options.

If you are on a tight budget, a free-for-profit beat can get you started, as long as you read what it allows. If you live abroad, choose a store that takes US dollars, so you pay a fixed price without a currency surprise. If you want one famous producer, go where they sell, even if that is a global store.

You can also use more than one store. Many artists buy leases on an Indian store in rupees and keep a global store for specific producers. Airtune and BeatStore are a close match, so compare them in detail in Airtune vs BeatStore.

Next steps

1. Shortlist two stores from the table and compare the licence for the same type of beat.
2. Follow a checklist to buy beats online in India safely, step by step.
3. Browse and compare: explore beats on Airtune, and read the full terms on each beat page before you pay by UPI.