# Email marketing for producers: a 2026 guide

> Email marketing for producers means sending your new beats, sales and drops straight to people who chose to follow you. It reaches them without an algorithm in the way. On Airtune, broadcast emails go to your followers from Studio: 1 a week on Studio Lite, 2 a week on Studio and unlimited on Studio Pro.

Canonical: https://airtune.in/learn/features/broadcast-emails/
Updated: 2026-11-08
Publisher: Airtune (https://airtune.in/?utm_source=learn&utm_medium=markdown&utm_campaign=broadcast-emails)

Email marketing for producers is the simplest way to tell artists about your new beats without hoping an algorithm shows them. You send a short email to people who chose to hear from you: a new drop, a sale, or a video. Social posts come and go in a day, but an email waits in the inbox until it is read.

**In short**
- **Email reaches people who chose to follow you,** with no feed deciding who sees it.
- **On Airtune, broadcast emails go to your followers:** 1 a week on Lite, 2 on Studio.
- **Build your list honestly:** never buy email lists or add people without asking.

## What is email marketing for producers?

Email marketing for producers means sending planned emails to artists and fans who asked to hear from you. Each email has one job: show a new beat, announce a sale, or point to a new YouTube video. The people on your list already like your sound, so they are more likely to listen than a stranger scrolling past.

Social media is rented space. Instagram and YouTube decide how many of your followers see each post. An email list is different, because the message goes straight to each person who signed up.

Most producers keep it simple. They send one useful email when there is real news, not a newsletter every day. Short is better: a subject line that names the beat, one or two lines about the mood and BPM, a link to the beat page, and nothing else. Artists are busy, so they will click a clear link and skip a long letter.

| | Social posts | Email to your followers |
|---|---|---|
| **Who sees it** | Whoever the feed chooses | Everyone who followed you |
| **How long it lasts** | Hours, then it scrolls away | Stays in the inbox |
| **Best for** | Being found by new people | Selling to people who already like you |

## How do broadcast emails work on Airtune?

Broadcast emails on Airtune let you send an email to your followers from inside Airtune Studio. They sit in the Promotions area, next to coupons, bulk deals and Airtune Ads. The pricing page lists "Broadcasts to your followers" and describes the idea as telling your followers about a new drop.

How many you can send depends on your Studio plan. Studio Starter has no broadcast emails. Studio Lite allows 1 a week. Studio allows 2 a week. Studio Pro allows unlimited broadcasts, and Pro always includes Legacy.

Your Airtune followers are the list. When someone follows you on Airtune, they can hear about your drops through your broadcasts. Broadcasts come with your plan, so sending one does not spend any Aircoins. That means your broadcasts reach people who already know your store. Our guide to [Airtune Studio plans](/learn/features/airtune-studio-plans/) shows the other limits that change with each plan.

| Plan | Broadcast emails | Coupons and bulk deals |
|---|---|---|
| Studio Starter | None | 1 each |
| Studio Lite | 1 a week | 5 each |
| Studio | 2 a week | 25 each |
| Studio Pro (includes Legacy) | Unlimited | Unlimited |

## How do you get an email list as a producer?

You get an email list as a producer by giving people a good reason to follow you. On Airtune, every follower is someone you can reach with a broadcast email, so growing followers is growing your list.

Free loops are one simple way. On Airtune, a producer can offer a loop free, and the buyer follows the producer to download it. A free beat download is another way to grow your audience. Each free item gives a beatmaker or artist a taste of your sound and a reason to stay.

Your storefront and your bio link also help. Every Studio plan includes a storefront at airtune.in/@you and an Air Link for your bio. Put that link on YouTube and Instagram so new listeners land on your store, where they can follow you. Our guide to [Air Link](/learn/features/air-link/) shows how to set it up. Keep the promise clear: tell people they will hear about new beats and sales, and then do exactly that.

1. **Offer a free loop or free download** that shows your best sound.
2. **Put your Air Link** in your YouTube and Instagram bios.
3. **Ask for the follow** at the end of your videos and posts.
4. **Keep your promise:** send only drops, sales and real news.

## Should you buy a producer email list?

No. Do not buy a producer email list or an artist email list. People on a bought list never asked to hear from you, so most will ignore you, mark you as spam, or feel annoyed. That hurts your name before they hear a single beat.

Spam reports also hurt you in a quieter way. Email services learn from them, so future emails from you are more likely to land in junk. A small list of real followers who open your emails is worth far more than a big list of strangers.

The same rule applies to emails you collect yourself. Only add someone who clearly agreed to hear from you, and let them leave easily. Do not copy email addresses from Instagram bios or comments into your list. If an artist emails you about a beat, reply to them, but ask before you add them to your drops. Growing slowly with people who care is the honest way, and it is also the way that sells.

> **Watch out:** Rules on marketing email and personal data differ by country. This is general information, not legal advice. For a big campaign, ask a lawyer.

## What should producers send, and how often?

Producers should send an email only when there is something worth opening: a new beat, a sale, a new pack, or a new YouTube video. One clear message per email works best. A good rhythm for most producers is once a week, which also fits the Studio Lite limit.

On Studio, with 2 broadcasts a week, you could send one new beat and one reminder. On Studio Pro there is no limit, but more emails are not always better. If people stop opening, send less.

Pair your broadcast with a reason to act now. Here is a worked example with real Airtune figures. Say you run a 20% coupon on an Easy WAV licence priced at ₹999, and email your followers. The buyer pays ₹799.20. On the Studio plan the commission is 10% (Airtune pricing page, checked 8 Nov 2026), so ₹79.92. You keep ₹719.28 before the payment fee. Our guide to [coupons and bulk deals](/learn/features/coupons-and-bulk-deals/) covers the coupon rules.

| Email type | What to put in it |
|---|---|
| **New beat** | Beat name, mood, BPM and one link |
| **Sale** | The coupon, the end date and one link |
| **New pack or kit** | What is inside and who it is for |
| **New video** | The YouTube link and the beat link |

## How do you write an email artists actually open?

Write an email artists open by making the subject line say exactly what is inside. "New dark drill beat, 140 BPM" tells the reader what they get. "Check this out!!" tells them nothing and looks like spam.

Keep the body to a few short lines. Name the beat, describe the mood in plain words, and add one link to the beat page. If there is a coupon, put the discount and the end date near the top. Do not attach audio files; a link is lighter and leads straight to the licences.

Send from the same name every time, so people learn to trust it. Read your email on a phone before you send it, because most people will. Then check what happened. If a sale email brings clicks but no sales, look at the price or licence. For more ideas on social posts that grow the list, see our guide on [how to sell beats on Instagram](/learn/guides/how-to-sell-beats-on-instagram/).

- **Subject line:** say the beat, the mood or the deal.
- **Body:** three to five short lines and one link.
- **Timing:** send when your followers are likely free, such as evenings.
- **Check:** read it on a phone before you hit send.

## Next steps

1. Compare broadcast limits on the [Airtune pricing page](https://airtune.in/pricing?utm_source=learn&utm_medium=markdown&utm_campaign=broadcast-emails).
2. Grow followers with [Air Link](/learn/features/air-link/) in your bios.
3. Plan your first sale email with [coupons and bulk deals](/learn/features/coupons-and-bulk-deals/).

---

Sell beats and sync them to YouTube. Open your store, set your own prices in rupees and US dollars, and get paid to UPI or bank. https://airtune.in/pricing?utm_source=learn&utm_medium=markdown&utm_campaign=broadcast-emails

## Sources

- [Airtune pricing page (broadcast emails per plan, broadcasts to followers, coupons and bulk deals per plan)](https://airtune.in/pricing?utm_source=learn&utm_medium=markdown&utm_campaign=broadcast-emails) (checked 2026-11-08)
- [Airtune licensing page (free loops need a follow; Easy WAV example price)](https://airtune.in/licensing?utm_source=learn&utm_medium=markdown&utm_campaign=broadcast-emails) (checked 2026-11-08)