# How to sell beats to artists: 7 steps that work in 2026

> How to sell beats to artists: find rappers and singers whose style fits your sound, send each one a short personal message with a link to two or three beats, and make buying easy with clear licences, rupee and dollar prices and instant files. Offer leases for testing and exclusives for serious songs, and keep in touch after the sale.

Canonical: https://airtune.in/learn/guides/how-to-sell-beats-to-artists/
Updated: 2026-11-08
Publisher: Airtune (https://airtune.in/?utm_source=learn&utm_medium=markdown&utm_campaign=how-to-sell-beats-to-artists)

How to sell beats to artists is mostly about fit and trust. An artist buys a beat when it suits their voice, the price feels fair, and they know they can release the song safely. Your job is to find the right artists, show them the right two or three beats, and make the licence and payment easy.

**In short**

- **Find artists whose style fits** your beats, not everyone with a rap page.
- **Pitch personally,** with one link and two or three beats, never a mass DM.
- **Make buying safe:** clear licence, rupee and dollar prices, UPI and instant files.

## How do you sell beats to artists?

You sell beats to artists by treating each sale like a small working relationship, not a one-off transaction. Artists are choosing a sound for a song they will put their name on. They want to trust that the beat is good, the price is fair, and the rights are clear.

Start by deciding who your beats are for. A dark drill beat suits a different rapper than a soft lo-fi beat. When you know your artist, you can find them, write to them, and price for them.

Then remove every reason not to buy. Put your beats in a store with clear licence options and prices, show the terms before payment, and let the artist pay in rupees or dollars and download the files straight away. On Airtune, every sale also comes with a licence signed in the buyer's name.

1. **Know your artist:** genre, language, level and budget.
2. **Find them:** where they post and perform.
3. **Pitch:** a short, personal message with one link.
4. **Price clearly:** leases for testing, an exclusive for serious songs.
5. **Make buying easy:** store, licence, UPI, instant files.
6. **Help them release:** stems, credit line, quick answers.
7. **Keep in touch:** new beats, offers, shared releases.

## How do you find artists to sell beats to?

You find artists to sell beats to by looking where they already share music: Instagram Reels, YouTube, streaming playlists and local shows. Search for rappers in your genre and language, then listen. Look for artists who release often, have a style close to yours, and seem to be looking for beats.

Local scenes matter too. Open mics, cyphers and college fests in cities like Delhi, Mumbai, Pune and Bengaluru are full of artists who need beats. Meeting people in person builds trust faster than any message.

Your own audience is the warmest place to look: rappers who comment on your type beat videos or share your Reels already like your sound. Reply to them and look at their profiles, because many first sales come from people who found you, not people you found. Treat each one as a real lead.

| Where to look | What to check | Good sign |
|---|---|---|
| Instagram Reels | Their flow and genre | They rap on beats like yours |
| YouTube comments on your beats | Who keeps listening | They ask about price or licence |
| Streaming releases | How often they release | New songs every few months |
| Open mics and cyphers | Live energy, local fans | They need beats for shows |

## How do you pitch beats to an artist?

You pitch beats to an artist with a short message that proves you listened to them, then offers two or three beats that fit. Mention a song of theirs by name and say what you liked, then share one link, not a pile of files. Keep it to a few lines they can read on a phone.

Choose the beats with care: two or three strong beats in their style beat a folder of thirty. If the artist does not answer, follow up once after a week. After that, move on politely and keep the door open for later.

Never send untagged files before payment. Send the beat page, where the tagged preview plays and the licence options are clear. If an artist wants something made just for them, that is custom work, which you can price as a service.

- **Open with their song:** show you actually listened.
- **Two or three beats:** in their style, not your whole catalogue.
- **One link:** to your store or the beat pages.
- **One follow-up:** after a week, then let it go.

> **Tip:** A good pitch reads like this: "Loved the second verse on your latest track. I made two drill beats that suit your flow. Here they are, with prices: [link]."

## How much should you charge artists for beats?

You should charge artists a low price for a lease and a much higher price for an exclusive, so every artist has a way in. A lease lets the artist release a song while you keep selling the beat. An exclusive takes the beat off sale for new buyers, so it is worth far more to them and costs you future sales.

On Airtune, producers set their own prices above a minimum for each licence. The minimum is ₹499 for Easy MP3, ₹999 for Easy WAV, ₹1,999 for Easy Stems and ₹4,999 for an Exclusive. In US dollars it is $14.99, $29.99, $49.99 and $99.99. There is no maximum, so you can charge more as demand grows.

Price for the artists you want: a new rapper testing songs needs a cheap lease. A signed artist with a release plan will pay for stems or an exclusive. Our guide on [how much to charge for beats](/learn/guides/how-much-to-charge-for-beats/) explains pricing in detail.

| Licence on Airtune | Minimum price (₹ / $) | Best for |
|---|---|---|
| Easy MP3 | ₹499 / $14.99 | Demos and first singles |
| Easy WAV | ₹999 / $29.99 | Releases with better audio quality |
| Easy Stems | ₹1,999 / $49.99 | Artists working with a mix engineer |
| Exclusive | ₹4,999 / $99.99 | A song the artist wants to own the sound of |

## How do you make it easy for artists to buy?

You make it easy for artists to buy by giving them one page with the beat, the licence options, the price and a pay button. Every extra step, such as waiting for you to email a file or a contract, loses buyers. Most artists in India will pay by UPI on a phone, so the checkout must work there.

The licence matters as much as the payment, because distributors and platforms can ask for proof of rights. A written licence in the artist's name, with clear terms, gives them that proof and gives you protection too. Read our guide to [leasing beats](/learn/licensing/lease-beats/) to see what a lease covers.

On Airtune, buyers see the full terms before they pay. The licence is signed in their legal name at checkout and saved as a PDF with a QR code anyone can check. Every Easy licence allows unlimited audio streams and unlimited monetised music videos.

- **One page:** beat, licences, price and buy button.
- **Phone checkout:** UPI, cards or netbanking.
- **Instant files:** delivered after payment, no waiting.
- **Written licence:** in the artist's name, with a way to verify it.

## How do you handle negotiation and custom beat requests?

You handle negotiation by deciding your lowest price before the chat starts, and custom requests by pricing them as paid work. Many artists ask for a discount, especially on stems or an exclusive. Know your floor, be polite, and offer something extra, such as stems, instead of cutting too deep.

On Airtune, buyers can make an offer on licences you mark as negotiable, and you can accept, counter or decline in the chat. By default, Easy Stems and Exclusive are negotiable. A negotiated price can never go below 50% of the licence minimum.

**Worked example.** An artist in Delhi wants an exclusive, and the Exclusive minimum is ₹4,999, so the lowest any offer could go is 50% of that: ₹2,499.50. You can still say no to any offer above that line. If the artist wants a beat made from scratch, you can sell custom production through Artist Services instead.

- **Set your floor first:** the lowest price you will accept.
- **Trade, don't just cut:** add stems or a credit line instead.
- **Custom work is a service:** list it on [Airtune Artist Services](https://airtune.in/explore/services?utm_source=learn&utm_medium=markdown&utm_campaign=how-to-sell-beats-to-artists).

## Next steps

1. **Price your catalogue.** Read [how much to charge for beats](/learn/guides/how-much-to-charge-for-beats/).
2. **Get found on Instagram.** Follow our guide on [how to sell beats on Instagram](/learn/guides/how-to-sell-beats-on-instagram/).
3. **Offer custom work.** See how [Airtune artist services](/learn/features/artist-services/) work for custom beats and mixing.
4. **Open your store.** [Compare the Airtune Studio plans](https://airtune.in/pricing?utm_source=learn&utm_medium=markdown&utm_campaign=how-to-sell-beats-to-artists) for a storefront, licences and chat with buyers.

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Sell beats and sync them to YouTube. Open your store, set your own prices in rupees and US dollars, and get paid to UPI or bank. https://airtune.in/pricing?utm_source=learn&utm_medium=markdown&utm_campaign=how-to-sell-beats-to-artists

## Sources

- [Airtune licensing page (licence types, rights table, producer credit)](https://airtune.in/licensing?utm_source=learn&utm_medium=markdown&utm_campaign=how-to-sell-beats-to-artists) (checked 2026-11-08)
- [Airtune pricing page (offers and counter-offers in chat, coupons, storefront)](https://airtune.in/pricing?utm_source=learn&utm_medium=markdown&utm_campaign=how-to-sell-beats-to-artists) (checked 2026-11-08)
- [Airtune Artist Services (custom production and other services)](https://airtune.in/explore/services?utm_source=learn&utm_medium=markdown&utm_campaign=how-to-sell-beats-to-artists) (checked 2026-11-08)