How to sell beats online in India: a 2026 guide

To sell beats online in India, you need three things: beats that artists want, a store that fits your stage and gives buyers a proper licence, and a steady way to put your beats in front of artists. This guide covers each step, from choosing a store to your first UPI payout.

In short

• Pick a store for your stage: free to start, premium once your sound is ready.
• Offer a ladder of licences: MP3, WAV, stems and exclusive, each with its own price.
• Share every beat on YouTube and Instagram with a clear link to buy.

Selling beats online in 2026 is less about one viral beat and more about a steady catalogue, clear licences and fast replies. The steps below work on any store.

How do you start selling beats online in India?

Selling beats online in India starts with three things: finished beats, a store that takes payments in rupees and dollars, and clear licences. Finish and mix a small set of beats, and export each one as a WAV file, plus stems if you can.

Next, choose where to sell, using the starting path further down this page. You can sell on your own website, on a global marketplace, or on an Indian beat store that pays out to UPI. Then set your licences and prices, so an artist knows exactly what they are buying.

Most stores also ask you to verify your identity before they pay you. In India that usually means KYC with your PAN and your bank or UPI details. On Airtune, producers join by invite: you get a code from another Airtune producer, or you request an invite and the team listens to your work.

1. Request an invite or use a code from an Airtune producer.
2. Set up your profile and sign the seller agreement.
3. Finish KYC with your PAN.
4. Add a payout method: UPI or bank.

What licences and prices should you set?

Most producers who sell beats online in India offer a ladder of licences, from a cheap lease to an exclusive. A lease is non-exclusive, so you can keep selling the same beat to many artists. The steps usually differ by files: an MP3 lease, a WAV lease, a stems licence, and an exclusive that takes the beat off sale.

On Airtune these are called Easy MP3, Easy WAV, Easy Stems and Exclusive. Each Easy licence allows unlimited audio streams and unlimited monetised music videos, and every sale comes with a signed licence PDF. You set a separate rupee price and dollar price for each licence, with no forced conversion, so buyers abroad pay in dollars and Indian buyers pay in rupees.

There is no maximum price, but there are minimum prices, shown in the table below. You can also offer a free download to grow your audience. Your licence price is the sale price, and any tax is included in sale price.

For pricing above these minimums, read how much to charge for beats. For what each licence allows, see beat licensing in India or the rights table on Airtune licensing.

How do you get paid by UPI when you sell beats?

UPI payouts are a main reason Indian producers look for a store built for India. When an Indian buyer pays, the money comes in rupees through UPI, cards or netbanking. The store holds it for a short time in case of refunds, and then you withdraw it.

On Airtune, sales clear in 7 days (14 when paid in US dollars), then become available the next Friday, paid in rupees to UPI or bank. Payouts need KYC and PAN, the Airtune team checks each one, and there is no minimum payout. Each sale shows the commission for your plan and the payment provider’s fee, which Airtune passes on at cost on its own line.

Monthly statements come as PDF or CSV, with every amount exact to the paisa. They give you clear proof of income for your taxes. Our guide on how to get paid for selling beats in India covers each step.

Tax: on Airtune, your selling price is tax-inclusive. Airtune pays tax only on its own commission and fees. You handle your own taxes, such as GST or income tax, whether you sell as a person or a business.

This is general information, not tax advice. Talk to a qualified tax professional about your own case.

How do you build a beat catalogue that sells?

A beat catalogue sells when artists can find the right beat fast and trust what they hear. Upload regularly rather than all at once, so you always have something new to share. Give every beat a clear title, genre, mood, BPM and key, and a cover that looks good small on a phone.

Group beats by style, such as drill, boom bap or Punjabi hip hop, so a rapper can browse one sound. Keep a voice tag on previews so a ripped preview is not usable for release. On Airtune, the track editor reads BPM and key from the audio, makes a tagged preview for streaming, and lets you schedule a release for later.

Your storefront lives at airtune.in/@username, where you arrange shelves of beats, packs, loops and playlists yourself. Studio Starter allows 15 beats a month, and the higher plans allow unlimited beats. Quality matters more than volume: ten strong beats in one style are worth more than fifty rushed ones.

• Loops: sell them free, for 1 Aircoin, or at your own price on Studio Pro.
• Services: any Studio plan can sell services such as mixing or custom beats on Airtune services.

How do you sell beats to artists on YouTube and Instagram?

Many artists find beats on YouTube and Instagram, so selling beats to artists means showing up there with every release. On YouTube, producers post each beat as a “type beat” video, with a title that names the style and BPM, and a buy link in the description. On Instagram, short Reels with a beat preview and a clear link in your bio work well.

Reply to comments and messages quickly, because many sales start with a question about price or licence. Airtune includes automatic YouTube uploads on every plan. You pick a beat and a template, and Airtune builds the video from your cover and audio, writes the title and description, and publishes it to your own channel.

Which video templates you can use depends on your plan. Video is 1080p HD as standard, and up to 4K on Studio Pro. For Instagram, Air Link gives you one bio link at air2.me/username that shows your latest beat, your store and your offers.

• Go deeper: our guide on how to sell beats on YouTube covers titles, tags and Content ID.

Can you sell beats online for free, and where should you start?

Yes, you can sell beats online for free in India, and for a brand-new producer that is a sensible start. The right store depends on your stage, not on which store is biggest. Think of it as three steps, and move up when you outgrow one.

If you are brand new and want to pay nothing, start with BeatStore (beatstore.in). Its free plan has no listing fee, takes 20% of each sale, and lets you upload one beat a day within 10 GB of storage, per its pages checked 8 Nov 2026.

Once artists start buying, add a second store to reach more of them. Beat22’s free Basic plan, for example, allows up to 10 beats and takes 30% commission, per its plans page checked 8 Nov 2026; its seller agreement says 20%. When your sound is premium and you are ready to invest in it, Airtune is built for that. It is invite-only and paid-only, and it puts quality over quantity.

Competitor figures are from their own pages and can change, so check them before you sign up. Airtune prices are from the Airtune pricing page, checked 8 Nov 2026, GST included. Our page on Airtune Studio plans compares every plan and helps you choose.

Watch out: a free plan is not free of cost. At 20% commission, a ₹999 sale leaves you ₹799.20 before payment fees, the same as Airtune Studio Starter. The difference is who you sell next to, and who comes to buy.

Worked example: your first ₹999 sale on Airtune. Say an artist buys an Easy WAV licence from you at ₹999. On Studio Starter, the 20% commission is ₹199.80, so ₹799.20 goes to your wallet before the payment provider’s fee. This is our maths on the pricing-page rates. Once the sale clears, it is ready the next Friday, and you can withdraw it to UPI or bank.

Next steps

1. Pick ten of your best beats in one style and set your licence prices with how much to charge for beats.
2. Plan one YouTube upload and one Reel for each beat.
3. Compare the Airtune Studio plans on the pricing page and request an invite.