Beat coupons and bulk deals on Airtune: rules and limits

Beat coupons and bulk deals are how you run a sale on Airtune. A coupon gives buyers a percentage off your licences. A bulk deal gives them free beats when they buy more, such as “buy 2 get 1 free”. You set both up in the Promotions area of Airtune Studio.

In short

• Coupons are percentage-only, and you pay for your own coupons, not Airtune.
• Bulk deals are “buy N get M free”, with the cheapest eligible items free.
• Plan limits: 1 each on Starter, 5 on Lite, 25 on Studio, unlimited on Pro.

What are beat coupons and bulk deals on Airtune?

Beat coupons and bulk deals are the two discount tools in Airtune Studio. A coupon takes a set percentage off the price of your licences. Coupons on Airtune are percentage-only, so you cannot make a flat “₹200 off” coupon. Seller coupons are paid for by you, the producer, out of the sale price.

A bulk deal rewards buyers who pick more than one item. It works as “buy N get M free”: for example, buy 2 beats and get 1 free. When the deal applies, the cheapest eligible items in the cart are the free ones.

Both tools sit in the Promotions area of Studio, along with broadcast emails to your followers. You can also share coupons with buyers inside chat. Every Studio plan includes coupons and bulk deals; the plans differ in how many you can run.

How do you create a coupon for your beats?

You create a coupon for your beats in the Promotions area of Airtune Studio. Choose the percentage off and decide whether it covers exclusives. Pick a percentage your prices can carry, such as 10% or 20%. An Exclusive licence only accepts a coupon if that coupon allows exclusives, so leave that off if you want your exclusive prices to stay firm.

Then share the coupon where buyers will see it. Good places are your YouTube descriptions, your Instagram stories, your Air Link and buyer chat. On Studio Lite and above you can also send broadcast emails to your followers.

Buyers can use one coupon per producer in their cart. So if a rapper in Mumbai has beats from you and from another producer, each of you can have one coupon applied. Coupons cannot be added to items with a negotiated price.

1. Open Promotions in Airtune Studio.
2. Choose a coupon and set the percentage off.
3. Decide on exclusives: allow them or keep them full price.
4. Share the coupon in YouTube descriptions, stories, your Air Link or chat.
5. Check your sales afterwards and keep what worked.

How much can a coupon take off a beat?

A coupon can take a lot off, but never below 50% of the licence’s minimum price on Airtune, called the floor. The same rule applies to negotiated prices. This stops a stack of discounts from pushing a licence to almost nothing.

The floors are ₹499 for Easy MP3, ₹999 for Easy WAV, ₹1,999 for Easy Stems and ₹4,999 for Exclusive ($14.99, $29.99, $49.99 and $99.99 in US dollars). So the lowest discounted price is half of each: ₹249.50, ₹499.50, ₹999.50 and ₹2,499.50. Your own prices can be higher, and there is no maximum. On an Exclusive, the coupon must also be set to allow exclusives.

Here is a worked example. Airtune’s licensing page shows Easy WAV at ₹999 on a live beat. A 20% coupon takes ₹199.80 off, so the buyer pays ₹799.20. That is still above ₹499.50, half the Easy WAV floor, so the coupon works as set.

Who pays for a beat coupon?

The producer pays for their own beat coupons on Airtune. A seller coupon reduces your gross sale amount before payment fees and commission are worked out. In the example above, your sale counts as ₹799.20, not ₹999. Think of a coupon as giving up part of the price to win the sale.

Coupons funded by Airtune itself are different. An Airtune-funded coupon does not reduce what the producer earns, because Airtune covers the discount.

This matters when you plan a sale. A 50% coupon halves your gross on every sale it touches, so use big discounts for a reason, such as clearing older beats or a festival sale. Plan the percentage with care on cheaper licences, where the floor rule may also limit how far a coupon goes. Our guide on how much to charge for beats helps you set prices that leave room for an occasional discount.

Tip: Run short sales with a clear end date, such as a Diwali weekend. A coupon that never ends stops feeling like a deal, and buyers start waiting for it.

How do bulk deals work on Airtune?

Bulk deals on Airtune work as “buy N get M free”. You choose how many items a buyer must take and how many they get free. When the cart qualifies, the cheapest eligible items are the free ones, so buyers always know which item they are getting free.

Bulk deals suit artists recording a mixtape or EP, who need several beats at once. They also help you move more of your catalogue in one order instead of one beat at a time. You can set larger deals too, such as buy 4 get 2 free.

Here is a worked example with a “buy 2 get 1 free” deal. A buyer adds three Easy WAV licences priced at ₹999, ₹1,499 and ₹1,999. The cheapest, ₹999, becomes free, so the buyer pays ₹3,498 instead of ₹4,497. Pick the free count so the deal still pays you fairly.

How many coupons and bulk deals can you run on each plan?

Every Airtune Studio plan includes coupons and bulk deals, with a limit on how many you can run. Studio Starter allows 1 coupon and 1 bulk deal. Studio Lite allows 5 of each, Studio allows 25 of each, and Studio Pro, which includes Legacy, has no limit. The limits count coupons and bulk deals separately.

Broadcast emails, which help you tell followers about a sale, also depend on the plan. Starter has none, Lite allows 1 a week, Studio 2 a week, and Pro has no limit.

If you plan to run a different deal for each style, such as drill, Punjabi and lo-fi, Studio Lite’s 5 coupons may be enough. Producers who run many campaigns at once may want Studio or Studio Pro. See all limits on the Airtune pricing page or in our Airtune Studio plans guide.

Next steps

1. Set fair prices that leave room for sales with how much to charge for beats.
2. Compare promotion limits in Airtune Studio plans.
3. Learn how buyers make price offers in negotiate a beat price.